Cookie Policy

1. Introduction

This Cookie Policy explains how Paradigm Shift OÜ ("we," "our," or "us") uses cookies and similar technologies when you visit our website. This policy should be read alongside our Privacy Policy.

By continuing to use our website, you consent to the use of cookies as described in this policy, unless you have disabled them.

2. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.

2.1 Types of Cookies

Cookies can be classified in several ways:

By Duration:

• Session cookies: Temporary cookies that expire when you close your browser
• Persistent cookies: Cookies that remain on your device for a specified period

By Origin:

• First-party cookies: Set by our website
• Third-party cookies: Set by external services we use

3. How We Use Cookies

We use cookies for several purposes to enhance your browsing experience and improve our services:

3.1 Essential Cookies

These cookies are necessary for the basic functionality of our website:

• Maintaining your session during your visit
• Remembering your cookie preferences
• Ensuring website security
• Enabling core website features

3.2 Performance Cookies

These cookies help us understand how visitors use our website:

• Collecting anonymous usage statistics
• Identifying popular pages and content
• Monitoring website performance
• Detecting and fixing technical issues

3.3 Functional Cookies

These cookies enhance your user experience:

• Remembering your preferences and settings
• Customizing content based on your choices
• Providing personalized features
• Remembering information you've entered in forms

3.4 Marketing Cookies (if applicable)

With your consent, we may use cookies for marketing purposes:

• Tracking visits across websites for advertising
• Delivering targeted advertisements
• Measuring advertising effectiveness
• Building advertising profiles

4. Specific Cookies We Use

5. Third-Party Cookies

Some cookies on our website are set by third-party services:

5.1 Google Analytics

We use Google Analytics to understand how visitors use our website. Google Analytics cookies collect anonymous information such as:

• Number of visitors to our website
• Pages visited and time spent on each page
• How visitors navigate through our website
• Where visitors came from before visiting our website

Learn more: Google Privacy Policy

5.2 Content Delivery Networks (CDNs)

We use CDNs to deliver website content efficiently. These services may set their own cookies for performance optimization.

6. Managing Your Cookie Preferences

6.1 Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner allowing you to:

• Accept all cookies
• Decline non-essential cookies
• Learn more about our cookie practices

6.2 Browser Settings

You can control cookies through your browser settings:

Google Chrome:

1. Click the menu button (⋮) and select "Settings"
2. Click "Privacy and security" then "Cookies and other site data"
3. Choose your preferred cookie settings

Mozilla Firefox:

1. Click the menu button (≡) and select "Options"
2. Select "Privacy & Security"
3. Under "Cookies and Site Data," choose your preferences

Safari:

1. Click "Safari" in the menu bar and select "Preferences"
2. Click the "Privacy" tab
3. Choose your cookie blocking preferences

Microsoft Edge:

1. Click the menu button (...) and select "Settings"
2. Click "Cookies and site permissions"
3. Under "Cookies and site data," manage your settings

7. Impact of Disabling Cookies

While you can disable cookies, doing so may affect your experience on our website:

7.1 Essential Cookies

Disabling essential cookies may result in:

• Reduced website functionality
• Inability to remember your preferences
• Security vulnerabilities
• Form submission issues

7.2 Analytics Cookies

Disabling analytics cookies will:

• Prevent us from understanding website usage
• Limit our ability to improve the website
• Not affect website functionality

8. Other Tracking Technologies

In addition to cookies, we may use other tracking technologies:

8.1 Web Beacons

Small transparent images that help us understand how you interact with our website and emails.

8.2 Local Storage

Browser storage that allows us to store data locally on your device for improved performance.

8.3 Pixels

Small pieces of code that collect information about your visit for analytics purposes.

9. Data Protection and Privacy

Our use of cookies complies with applicable data protection laws, including:

• General Data Protection Regulation (GDPR)
• ePrivacy Directive
• Estonian Personal Data Protection Act

For more information about how we protect your privacy, please read our Privacy Policy.

10. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or legal requirements. When we make changes, we will:

• Update the "Last Updated" date at the top of this policy
• Notify you of significant changes through our website
• Obtain fresh consent where required by law

11. Contact Information

If you have questions about our use of cookies or this Cookie Policy, please contact us:

12. Cookie Preference Center

You can manage your cookie preferences at any time by clicking the "Cookie Settings" link in our website footer or by contacting us directly.